The Plymouth paid for the rights to use the name Road Runner from the Warner Bros. Plymouth's most important goal in manufacturing this carr was to run 13s at the racetrack and at the same time, to be able to market the car for under four thousand dollars.
Here are some important points to note about various Road Runner models:
1968 Model - the 383 was the typical engine in the 1968 and it could only be upgraded to the 426 HEMI. Since Plymouth estimated to sell only two thousand Road Runners, the options available were limited. However, they were able to sell around forty-five thousand of these models.
1969 Model - due to the popularity of the Road Runner, the company decided to include additional options in 1969. They added the convertible option and they also stretched out the selections for engines. Plymouth added the 440-6 Barrel and the 440-4 Barrel and finally, the company changed the black and white Road Runner decals to color. Eventually, Plymouth sold more than eighty-two thousand - almost twice the number they sold the year before. The 1968 and the 1969 models were almost the same in appearance and the only way you can tell the difference is the round marker lights in the 1968 models and the rectangular ones in the 1969 models.
1970 Model - Plymouth continued to add more options in 1970. It released the Air Grabber Hood that flipped open a hood scoop at a press of a button. This feature also provided fresh air to the car engine. However, they did not change anything in the engine line-up. The Side scoop was the only design that was changed from the previous models.
1971 Model - the 1971 model of the Road Runner featured a new body style. The new car design presented more curves and it looked quite the same as the Challengers and the 'Cudas.
This car became one of the most popular models of the muscle car era and today it is easily one of the most collectible of this time.
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